Tata CLiQ Luxury’s collaboration with Khanna aligns with the platform’s broader mission of promoting conscious luxury—encouraging customers to choose quality over quantity. By blending expert advice with humor and relatable experiences, the brand hopes to guide shoppers toward meaningful, well-informed purchases.

The initiative also reflects a growing trend among luxury retailers to educate their audiences rather than simply push deals. With Black Friday becoming one of the biggest retail moments in India, Tata CLiQ Luxury’s effort underscores the importance of balanced, thoughtful consumption in an era of endless offers and digital overload.