Box Office Battle Heats Up: Yash’s ‘Toxic’ Ties Up With PVR INOX for Telugu States Distribution Amid ‘Dhurandhar’ Clash

The rivalry between two much-anticipated big-screen spectacles — Dhurandhar and Yash’s Toxic — is intensifying even before their release. In the latest development, the makers of Toxic have reportedly partnered with exhibition giant PVR INOX for theatrical distribution across the Telugu-speaking states, strengthening the film’s reach in a crucial market.

Headlined by Yash, Toxic has been generating strong buzz nationwide, and securing a strategic distribution ally signals the team’s intent to maximise screen presence and visibility in Andhra Pradesh and Telangana. The move is seen as a calculated step to ensure the film taps into the region’s massive appetite for large-scale action entertainers.

Industry observers view this partnership as part of the growing competition with Dhurandhar, another high-profile title that is expected to target the same audience segment. With both films gearing up for a potential box-office face-off, distribution strategies and release planning are becoming key talking points among trade circles.

While exact release details and screen allocations are yet to be confirmed, the collaboration with PVR INOX positions Toxic strongly within the Telugu market. The film’s team is reportedly focusing on expanding its pan-India appeal through regional penetration and strategic tie-ups.

As anticipation builds, all eyes are now on how the showdown between Dhurandhar and Toxic unfolds — both in terms of marketing momentum and eventual box-office performance. More official updates are awaited in the coming weeks.